google maps x rainbolt
project overview
project overview
To support Google Maps’ remapping of Costa Rica, we partnered with Rainbolt, one of the world’s most recognized GeoGuessr creators, to bring audiences behind the scenes of how Street View is captured and updated. Leveraging Rainbolt’s deep credibility within mapping culture, the campaign followed him on the ground in Costa Rica as he explored the country alongside the Google Maps team. The content was designed as a social-first series, distributed across Instagram, YouTube Shorts, and X, combining travel, education, and creator-led storytelling.
To support Google Maps’ remapping of Costa Rica, we partnered with Rainbolt, one of the world’s most recognized GeoGuessr creators, to bring audiences behind the scenes of how Street View is captured and updated. Leveraging Rainbolt’s deep credibility within mapping culture, the campaign followed him on the ground in Costa Rica as he explored the country alongside the Google Maps team. The content was designed as a social-first series, distributed across Instagram, YouTube Shorts, and X, combining travel, education, and creator-led storytelling.
my role
my role
concept
content creation/editing
art direction
concept
content creation/editing
art direction
project type
project type
partnership campaign
partnership campaign
client
client
Google Maps
Google Maps
year
year
2025
2025
art direction
art direction
The art direction aimed to balance the authority of a global brand partnership with the authenticity of social content. We developed a bold, campaign-specific typographic treatment to give the series a distinct visual identity, paired with a vibrant yellow accent designed to cut through feeds and contrast against Costa Rica’s deep green landscapes.
Shot composition and editing struck a middle ground: polished enough to reflect the Google Maps brand, yet flexible and organic to maintain a creator-led, social-native feel. Atmospheric sound design was used throughout to heighten immersion.
The art direction aimed to balance the authority of a global brand partnership with the authenticity of social content. We developed a bold, campaign-specific typographic treatment to give the series a distinct visual identity, paired with a vibrant yellow accent designed to cut through feeds and contrast against Costa Rica’s deep green landscapes.
Shot composition and editing struck a middle ground: polished enough to reflect the Google Maps brand, yet flexible and organic to maintain a creator-led, social-native feel. Atmospheric sound design was used throughout to heighten immersion.
content creation & editing
content creation & editing
Alongside contributing to the campaign concept and overall art direction, I was responsible for editing a selection of the social deliverables. This involved shaping footage to align with platform-specific behaviours while maintaining visual consistency across channels.
My focus was on pacing, tonal balance, and sound design, ensuring each edit felt dynamic and engaging, while still serving the narrative and intent of the campaign.
This hands-on involvement allowed me to translate the creative direction directly into execution, maintaining quality and cohesion from concept through to final output.
Alongside contributing to the campaign concept and overall art direction, I was responsible for editing a selection of the social deliverables. This involved shaping footage to align with platform-specific behaviours while maintaining visual consistency across channels.
My focus was on pacing, tonal balance, and sound design, ensuring each edit felt dynamic and engaging, while still serving the narrative and intent of the campaign.
This hands-on involvement allowed me to translate the creative direction directly into execution, maintaining quality and cohesion from concept through to final output.